BlushBaby

Royal Underground

After meeting post show during a Motley Crue tour in 2006, Motley Crue bassist Nikki Sixx and Kelly Gray, CEO and creative director of an American fashion company, they both quickly realised they were creative consorts. They shared an affinity with fashion, and were both similarly attuned to what turned them on when it came to style.

A flurry of Blackberry-generated emails and latte-fuelled all night brainstorming sessions followed. Kelly brought to the table her incisive insight into the fashion industry, and a wealth of contacts. Nikki brought an eclectic style as varied as punk and Goth and glam-rock.

The result: Royal Underground. It has the aura of unattainability personified by Nikki and Kelly, and the motifs and edgy cool that makes you think ‘rock star’. It’s cloaked in intrigue and long on comfort, it’s cashmere and antique leather and carries details that you come across by chance, like naughty little secrets. And it’s here now… we are proud to offer you Royal Underground.

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